Helping Business Understand Customer Needs

Quantitative:

Qualitative:

Consumer research


  • Awareness, attitude & usage
  • Behavior & satisfaction surveys
  • Equity definition and development
  • Shopping Behavior 
  • Segmentation Research
  • Focus Groups
  • In-Depth interviews (in-person and by phone)
  • Ethnographic Observations/Interviews
  • Shopper Interviews
  • Dyads, Triads
  • Online Focus Groups and Bulletin Boards

Areas of Expertise Include:

Product Development / Repositioning


  • Concept Development / Refinement
  • Positioning
  • Naming
  • Prototypes and product testing
  • Packaging development and confirmation



  • Survey research; online, telephone and mail
  • Product testing
  • Segmentation, particularly behavior based studies
  • Advanced analytics

Marketing Communications


  • Messaging positioning development and confirmation
  • Promotional development and confirmation
  • Retail POS

Business to Business Research


  • Corporate awareness, attitude & satisfaction
  • Competitive surveys
  • Service level exploration
  • Service development / bundling