We offer two types of in-store research services – attitudinal and behavioral. While we offer both services individually, we strongly recommend utilizing both methodologies to fully understand your customers, and minimize costs.

Behavioral research

Behavioral research is comprised of two elements: customer tracking and videography

Attitudinal research

Attitudinal research consists of in-store surveys, either prior to the purchase decision or after the purchase decision

By utilizing both methodologies, we can examine the interaction between behavior and attitude, determining what motivates the purchase decision and, more importantly, how to effectively “steer” customers toward your business goals (purchase, return visit, positive experience, etc.)